
Yeri Mua, born Yeri Cruz Varela on December 17, 2001, in Veracruz, Mexico, is a multifaceted internet celebrity known for her work as a makeup artist, singer, songwriter, and entrepreneur. She gained popularity in 2018 through her live streams of makeup and cosmetics on Instagram and Facebook, quickly becoming a prominent figure in the social media landscape.
In 2023, Yeri Mua ventured into the music industry, releasing reggaeton and urban genre singles such as 'Chupón' and 'Línea del perreo,' which received significant acclaim. Her bold and controversial social media posts, including a Women’s Day Instagram post featuring a black-and-white photo in lingerie, have sparked public debate and increased her visibility.